Navigate complex deals with clarity and control.
We work with clients from preparation through to closing — shaping the materials, positioning the opportunity, managing outreach, supporting due diligence and helping negotiate the right commercial outcome. Across every mandate, our role is to make complex processes clearer, more competitive and easier for founders and leadership teams to manage.
M&A Advisory
For founders exploring a sale, responding to inbound interest, or looking to acquire another business. We help prepare the company, build the materials, run buyer outreach and support the process through diligence and close.
Equity & Debt Fundraising
We advise on equity, debt and hybrid fundraising for studios and gaming businesses, helping clarify the raise, valuation, use of funds and investor story before managing outreach and process execution.
Publishing Advisory
For studios pursuing III to AA+ publishing deals, we help shape the pitch, budgets, forecasts and production narrative, then support publisher outreach, Q&A and deal progression.
Co-Development & Strategic Advisory
We represent a selected group of co-development partners, helping them access strategic opportunities across geographies, price points and production needs.
Navigate complex deals
with clarity and control
We work with clients from preparation through to closing — shaping the materials, positioning the opportunity, managing outreach, supporting due diligence and helping negotiate the right commercial outcome. Across every mandate, our role is to make complex processes clearer, more competitive and easier for founders and leadership teams to manage.
M&A Advisory
For founders exploring a sale, responding to inbound interest, or looking to acquire another business. We help prepare the company, build the materials, run buyer outreach and support the process through diligence and close.
Equity & Debt Fundraising
We advise on equity, debt and hybrid fundraising for studios and gaming businesses, helping clarify the raise, valuation, use of funds and investor story before managing outreach and process execution.
Publishing Advisory
For studios pursuing III to AA+ publishing deals, we help shape the pitch, budgets, forecasts and production narrative, then support publisher outreach, Q&A and deal progression.
Co-Development & Strategic Advisory
We represent a selected group of co-development partners, helping them access strategic opportunities across geographies, price points and production needs.
Navigate complex deals
with clarity and control
We work with clients from preparation through to closing — shaping the materials, positioning the opportunity, managing outreach, supporting due diligence and helping negotiate the right commercial outcome. Across every mandate, our role is to make complex processes clearer, more competitive and easier for founders and leadership teams to manage.
M&A Advisory
For founders exploring a sale, responding to inbound interest, or looking to acquire another business. We help prepare the company, build the materials, run buyer outreach and support the process through diligence and close.
Equity & Debt Fundraising
We advise on equity, debt and hybrid fundraising for studios and gaming businesses, helping clarify the raise, valuation, use of funds and investor story before managing outreach and process execution.
Publishing Advisory
For studios pursuing III to AA+ publishing deals, we help shape the pitch, budgets, forecasts and production narrative, then support publisher outreach, Q&A and deal progression.
Co-Development & Strategic Advisory
We represent a selected group of co-development partners, helping them access strategic opportunities across geographies, price points and production needs.
A one-stop advisory partner for the games industry
Because we work across M&A, fundraising, publishing and strategic partnerships, we are able to take a more connected view of the market — helping clients identify the right route, the right counterparties and the right timing.
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AGP works with PC and console games companies across the major commercial moments that shape their next stage of growth — M&A, fundraising, publishing and strategic partnerships.
We help founders, studios, publishers and acquirers prepare properly, position the opportunity clearly, reach the right counterparties and move through complex processes with confidence.
Our work typically spans transactions from $5m to $150m, with a focus on the small and mid-market games deals often overlooked by traditional advisors.
M&A
Advisory
For founders exploring a sale, responding to inbound interest, or looking to acquire another business. AGP helps companies prepare for the market before a process begins. We organise the data room, review the commercial story, support valuation, create transaction materials and identify the right buyer universe.
Once the process is live, we manage outreach, facilitate diligence, support negotiations and work towards a competitive outcome.
We help with:
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Preparing the company for sale or acquisition
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Organising data and transaction materials
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Valuation and buyer strategy
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Teasers, company presentations and process materials
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Buyer outreach and competitive auction management
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Due diligence support through to close
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Strategic acquisition sourcing for co-development companies and serial acquirers
Equity &
Debt Fundraising
For games companies raising equity, debt or hybrid capital. AGP helps clients define the raise, clarify the use of funds, position the valuation and present the business in a way investors can quickly understand.
We support the full fundraising process, from materials and investor targeting through to outreach, diligence and negotiation. Where appropriate, we also help structure more creative funding solutions, including convertible preferred shares, slate funds and shadow IP ownership contracts.
We help with:
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Raise strategy, use of funds and valuation positioning
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Investor materials and business plan presentation
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Investor targeting and outreach
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Due diligence coordination
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Equity, debt and hybrid structures
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Creative funding solutions for games businesses
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Process support from preparation to close
Publishing
Advisory
For studios pursuing III to AA+ publishing deals, including hybrid equity and publishing structures.
AGP helps studios prepare a clear, differentiated publishing pitch that publishers can quickly understand and assess. This includes reviewing the game pitch, budget, production plan, sales forecasts and wider commercial positioning.
We then support publisher outreach, manage Q&A and help studios navigate the process from first conversations through to deal progression.
We help with:
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Game pitch development
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Budget, forecast and production plan review
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Publisher-facing materials
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Publishing strategy and positioning
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Publisher outreach
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Q&A and diligence support
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Hybrid publishing and investment structures
Strategic
Adivsory
For selected co-development partners looking to access strategic opportunities across the global games market. AGP represents a small number of partners, helping them unlock opportunities that may otherwise be difficult to reach. We cover a wide range of geographies, price points and production needs, so our partners are positioned clearly and do not compete for the same deals.
All co-development partners must pass a rigorous internal review, aligned with the level of due diligence expected by major first-party and platform partners.
We help with:
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Co-development opportunity sourcing
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Global or region-specific representation
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Strategic partner outreach
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Positioning across geographies, budgets and production needs
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Internal vetting and certification
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Long-term relationship development
One partner
across the process.
AGP supports clients across multiple commercial routes. A fundraising mandate may lead to publishing advice; a publishing opportunity may require strategic financing; inbound M&A interest may raise the question of whether to sell, raise or remain independent.
By working across M&A, fundraising, publishing and strategic partnerships, we can take a broader view and help clients choose the right route rather than forcing every opportunity into a single process.
Outreach
We identify and contact the right counterparties, arrange meetings, manage Q&A and support initial due diligence.
Goal: keep founders focused on running the business while the process moves properly.
Due Diligence
We coordinate information flow across accounting, HR, legal, commercial and operational diligence, helping present the business clearly and prevent miscommunication.
Goal: keep the process organised, credible and on track.
Closing
We support final adjustments, completion mechanics and post-deal considerations, including earn-outs or ongoing obligations where relevant.
Goal: get the deal closed properly.
Preparation
We source, analyse and organise the materials needed before a process begins. This may include data room preparation, valuation work, teasers, investor materials, company presentations, KPI analysis and market positioning.
Goal: identify and resolve issues before going to market.
LOI
We help negotiate key LOI terms, assess deal structure and identify risks before they become harder to fix.
Goal: improve total value and avoid avoidable mistakes.
SPA / Agreement
We work alongside legal and tax advisors to support deal documentation, commercial points and final negotiation.
Goal: prevent non-commercial issues from derailing the deal.
Why AGP?
100% Focused on Games
For founders exploring a sale, responding to inbound interest, or looking to acquire another business. We help prepare the company, build the materials, run buyer outreach and support the process through diligence and close.
Built for the Mid-Market
For founders exploring a sale, responding to inbound interest, or looking to acquire another business. We help prepare the company, build the materials, run buyer outreach and support the process through diligence and close.
Advisors, Not Agents
For founders exploring a sale, responding to inbound interest, or looking to acquire another business. We help prepare the company, build the materials, run buyer outreach and support the process through diligence and close.
Small Client Roster
For founders exploring a sale, responding to inbound interest, or looking to acquire another business. We help prepare the company, build the materials, run buyer outreach and support the process through diligence and close.
East Meets West
For founders exploring a sale, responding to inbound interest, or looking to acquire another business. We help prepare the company, build the materials, run buyer outreach and support the process through diligence and close.
New Firm. Experienced Team.
For founders exploring a sale, responding to inbound interest, or looking to acquire another business. We help prepare the company, build the materials, run buyer outreach and support the process through diligence and close.